Web Reference: A customer data platform, or CDP, is technology that allows businesses to pull in customer data from any channel, system, or data stream to build a unified customer profile. A customer data platform is a centralized customer database that builds unified profiles from data it collects across any number of disparate data silos. A CDP platform then delivers combined data out to other solutions in the technology stack to affect the customer experience. What is a customer data platform? A customer data platform (CDP) is software that integrates customer data from multiple sources. It create a unified view of all customer activity, interactions, and touchpoints with your products and services.
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