Web Reference: Aug 13, 2025 · A Customer Data Platform, or CDP, is software that creates a unified, persistent customer database by collecting and integrating data from various sources. Essentially, the CDP is a data aggregation platform, bringing together information from myriad sources into a single, accessible interface. A CDP is a centralized system that collects, stores, and manages all types of customer data, in real time and from various sources to create a unified customer profile. A customer data platform is a centralized customer database that builds unified profiles from data it collects across any number of disparate data silos. A CDP platform then delivers combined data out to other solutions in the technology stack to affect the customer experience.
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Last Updated: April 2, 2026
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