Web Reference: Aug 31, 2016 · What is Visual Hierarchy? Visual hierarchy is the principle of arranging elements so that people instantly recognize their order of importance on a screen or page. When you use visual hierarchy well, you guide attention, reduce confusion, and make your message easy to follow, and build trust. Visual hierarchy is the practice of arranging elements in order of importance, to direct a user’s attention to content and tools that can meet their needs. What catches their eye first? Then where do they look? Do users take the action you intended and feel satisfied by the outcome. As attention spans shrink and technology evolves, designers are forced to present information in the most easily digestible way– one that guides a viewer further down a piece of collateral. This is essentially what visual hierarchy is all about. Visual hierarchy directs viewers to the most essential information on a page using graphic design elemen...
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