Web Reference: Apr 16, 2020 · Watch our short video below to learn more about our industry-leading incrementality method—which attributes customer actions as a result of TV advertising—and how it compares to view-through attribution. In this video, you'll learn when to use view-through vs incrementality, the pros and cons of each, and how Roman uses view-through and incrementality togethe... Many marketers, and TV measurement companies in particular, use view-through metrics to measure advertising response. At Tatari, we give you the option to choose this metric to make apples-to-apples comparisons (especially through a mult...
YouTube Excerpt: How should marketers measure the impact of TV advertising? In this webinar, we explain the difference between
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