Web Reference: Nov 15, 2023 · When creating a segment in Salesforce Data Cloud, you choose a “Segment On” Data Model Object (DMO). Simply speaking, with further refinement, distinct members of this entity form your target audience. With Standard Publish, you can use engagement data from the configured lookback period in segmentation rules. With Rapid Publish, you can use the last 7 days of engagement data in segmentation rules and publish to Marketing Cloud only. Aug 10, 2025 · Salesforce Data Cloud Segmentation: a complete guide to segmentation functionalities, best practices and troubleshooting in Data Cloud.
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