Web Reference: Review data modeling requirements to ensure that individual, account, and contact point data is ready for unification. Unified Account and Unified Individual objects are created by the identity resolution process to store unified profile data. Unified link objects are created to maintain a relationship between source data and unified profile data. Aug 10, 2025 · Salesforce Data Cloud Identity Resolution: learn what Identity Resolution is, how it works in Data Cloud, business use cases, best practices, etc. Feb 3, 2026 · The short answer Identity resolution in Salesforce Data Cloud (Data 360) is the process that links data about the same person (or account) across sources into a unified profile using an identity resolution ruleset (match rules + reconciliation rules). Who this cloud is for If identity resolution is under-built, you get duplicates (same person split across multiple profiles). If it’s over ...
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