Web Reference: On April 1, 2023, Bud Light sent a custom commemorative can to transgender influencer Dylan Mulvaney. She posted a 45-second Instagram video. No TV ad. No bi... After the partnership sparked widespread backlash and calls for a boycott, Bud Light saw steep drops in sales, lost market share to competitors, and contributed to billions of dollars in lost revenue and market value for its parent company, Anheuser‑Busch InBev. Bud Light’s parent company, Anheuser-Busch, is estimated to have lost over one billion dollars in sales after the brand faced boycotts from conservatives over its partnership with trans-identifying influencer Dylan Mulvaney.
YouTube Excerpt: On April 1, 2023,
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