Web Reference: Get a head start on your tagging setup: In the course, you will set up a server and a Google Analytics 4 data flow. This course is suitable for tech-savvy marketers and developers. If you prefer video content, I have also recorded a tutorial/introduction that complements this guide. In it, I give a simplified overview of the possibilities, benefits, drawbacks, etc., and also show how to configure your first test setup to support the Google Analytics 4 setup. Feb 5, 2026 · New to the server-side world? Find out everything you need to know about setting up server-side tracking for Google Ads, Analytics, and Facebook Ads.
YouTube Excerpt: Learn how to
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