Web Reference: Project Implicit offers online tests that measure your implicit attitudes and stereotypes on various topics. You can choose a test, report your beliefs, and learn about the research behind the IAT. The IAT is a tool to help people think about unconscious biases they might not realize they have. It measures the strength of associations between concepts and evaluations or stereotypes, and provides insight into how these associations can influence actions and decisions. May 14, 2025 · Since its introduction in 1998, tens of millions of IATs have been completed by people around the world, leading to a treasure trove of data on implicit associations involving race, age, gender, political preferences, and much more.
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